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"Our DRIP Marketing System Is Engineered To Help You Win More Sales...Even When You Are Up Against Your Toughest Competitor."
Glenn Fallavollita, CEO and founder of Drip Marketing, Inc
At Any Given Moment, 9% - 18% of your target audience is actively investigating the idea of buying what you sell or thinking about recommending a business like yours to someone they know. Although most salespeople do a good job at following-up with an Immediate Buyer, a group representing only 1% - 3% of their entire database, our research has determined most salespeople do a poor job at staying in touch with people who are casually "investigating or thinking about" what you are selling.
Drip Marketing, Inc. has invested 8 years and $235,000 researching the sales, marketing and buying process of 1,000+ salespeople, businesses and decision makers respectively.
Our research efforts have revealed:
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50% of all salespeople stopped calling or sending information (for at least 6 - 12 months or altogether) to a prospect or referral source after their first unsuccessful attempt in moving the sales process forward.
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99% of all salespeople stopped calling or sending information (for at least 9 - 12 months or altogether) to a prospect or referral source after their third unsuccessful attempt at getting the sales process started or moved to the next level.
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95% of all salespeople are unable to predict the actual close date of a prospective buyer with any type of accuracy (when given a 2 - 4 week expected close-date window).
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75% of all first time appointments or events with a prospective buyer happen after a salesperson's fourth initial telephone call.
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In a medium to high value business-to-business sale, it takes 15 - 30 conventional "drips" (telephone conversations, face-to-face meetings, voicemail messages, personal e-mails, letters, etc.) before a cold prospect is closed. |
What Does This Mean For Business? It means if a salesperson talks with a prospect who is only investigating or thinking about buying what you are selling, will not call a salesperson back or agree to meet with them after three follow-up calls, there is a good chance this same salesperson will permanently write this prospect off as being "not interested."
The Reality Is This: The prospects a salesperson no longer contacts are actually the ones who represent THEIR FUTURE sales. And if your business is not there at that divine moment in time when a prospective buyer is ACTIVELY seeking a solution, any and all future sales will go to a competitor and NOT your business. This is why drip marketing works.
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To Receive Your FREE 25-Page DRIP Marketing Whitepaper, The 10 Biggest Sales and Marketing Mistakes Made by Most Businesses, Click On The Image Below:
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