Like all business owners, salespeople and marketing professionals, you want to find the prospects who are ready to buy today. Nevertheless, the reality of sales is simple: Prospects are on their own buying schedule and will only make a purchase decision when they are ready. Second, and more importantly, 100% of all salespeople place a subjective follow-up date on when THEY think a prospect is ready to take the next step in the buying process. Unfortunately, this is not something a salesperson can do with any type of accuracy or consistency as our extensive research has revealed:
So tell me, why are you letting a salesperson stay in control of developing, educating and nurturing a prospect who has little to no interest in what you are selling? Oh by the way, these are the same prospects that represent their future sales.
Drip Marketing Keeps You In The Mind's Eye Of Every Prospect.
Drip marketing is not as automatic as many so-called marketing professionals seem to profess these days. It requires a plan that helps you create the right marketing messages, to the right people, at the right frequency. A plan only the Drip Marketing System can supply you. In addition, it is perfect for opening-up a salesperson's bandwidth as it gets them out of doing their own marketing - so they can focus on prospects requiring more "sales" attention.
So tell us, are you looking to build a consistent flow of sales opportunities into your sales pipeline? How about staying in touch with your database of clients, prospects and referral sources to maximize your sales efforts? If so, then our DRIP Marketing System might be a great marketing solution for your company.
Creating A Cost-Effective DRIP Marketing System Requires A Plan.
Drip marketing is not just sending out a few mass e-mail campaigns and postcards to your prospect database or having a software program that lets you schedule a few e-mail campaigns - it goes a lot farther and deeper. It is all about creating the right marketing strategies and tactics. Whenever we take on a new client or expand a client's project, we go through a disciplined 5-step methodology our CEO, Glenn Fallavollita, created to ensure we have the right strategies and tactics in place.
Our DRIP Marketing System methodology is comprised of five core modules; a process refined from 20,000+ hours of real-world implementation. They five core modules are:
1. Building The Right Mix of Databases To Target
2. Developing A Unique Selling Proposition
3. Developing A Marketing Strategy
4. Developing A Tactical Drip Marketing Calendar of Events And Budget
5. Coordinating A Proactive Follow-up Process
As a side note, you need to be aware that one drip marketing strategy may work for one type of company and fail for another. That is why we look at the needs of your target audience and plan (and budget) accordingly. The variables could be:
§ Industry/Niche Markets
§ Your target audience and the buying cycle
§ Your short and long term goals
§ Your marketing budget
§ Marketing messages needed
§ Type of product(s) being sold
§ Type of service(s) being sold
§ And a host of other factors.
As with all good marketing, planning requires a thorough understanding of your target market and the best way to reach it. Unfortunately, many owner, salespeople and marketing professionals lack the knowledge, skills and patience to take a step back and determine the needs of their target market. And this is why we get hired.
